200 Gray’s Inn Road is well known as a prominent tall building in the Holborn area. It is known for it’s amazing architecture and it’s leading occupiers like Warner Bros, NBC, and ITV. The building itself feels like a skyscraper which was hoisted straight out of NYC and placed right there in the Victorian area of Holborn.
We wanted to create a brand which reflects the majesty of this building, we wanted to create that Big Apple (NYC) feeling. We wanted it to stand out. But most of all we wanted to make this office appealing for the target audience like tech, design, media and web companies.
We chose to go bold in both the colour and the font. We chose to use the typical NYC look and feel (think about the yellow and black cabs) to complete the experience of this modern skyscraper in an area of bricks and history.